Uses of Bioinformatics in the Biotechnology-Samples for Students

Question: Set up a Report that Illustrates Some of the Uses Of Bioinformatics in the Biotechnology And/or Research Sector. Answer: Prologue to the general field of bioinformatics. Bioinformatics instruments are significant in principal examine on the developmental hypotheses and useful cases of the protein plan. They are utilized in biotechnology and different parts of natural research. Different methodologies and calculations that are utilized in such examinations incorporate; arrangements of the structure and successions, expectation of the optional structure, characterization of proteins and progress of protein articulation in the cell cycle (Felix et al., 2005). In this article, we will talk about the employments of bioinformatics in biotechnology, organic sciences and clinical research basically looking at the general field of bioinformatics, sorts of information associated with bioinformatics and the utilizations of bioinformatics in the logical procedure. Rana (2012) contends that genome sequencing and the examination of the X-beam structure have prompted gigantic measures of structures and successions of numerous proteins into established researchers. The data got from such examination can be utilized in natural and clinical research successfully, on the off chance that one can decipher the data they give suitably (p.10). Two kinds of computational strategies can be utilized in the investigation of such information these remember reproductions of the full particles for sub-atomic elements or the bioinformatics approach (Rana, 2012, p 11). Bioinformatics is a field in natural sciences that includes measurable examination of the structure and groupings of proteins. In addition, it helps in the explanation of the genome, understanding its capacity and anticipate structures. All things considered, the procedure is conceivable when the protein arrangement data is accessible. Bioinformatics has gotten a significant unrest organic sciences with integral assets that give huge data. They are the most intricate and useful assets in natural sciences by and by. Moleculardynamics and sub-atomic displaying recreations study the collapsing and elements of proteins (Rana, 2012, p.12). As indicated by the National Institute of Health, bioinformatics is engaged with research, improvement and utilization of instruments in calculation to broaden the clinical, social and natural information. Notwithstanding that, it assists with obtaining, store, sort out and decipher data. Bioinformatics has been utilized in the Human Genome Project, which has pulled in much enthusiasm from analysts and encouraged the examination of a lot of bio information. The information should be broke down because of the advances made in atomic science strategies (Kumar, 2015, p.2). Rana (2012) further delineates that bioinformatics has prompted significant disclosures in medications and medication, plant sciences science moreover, it has helped pharmaceutical organizations to set aside cash, time and the executives of enormous natural information. Notwithstanding that, its points incorporate sorting out information for analysts to increase simple access to data, to create information examination apparatuses and decipher data in an important manner. Besides, bioinformatics gives accessible devices to investigate information and decipher results (p.14). Research territories in bioinformatics incorporate genomics, proteomics, and PC helped medicate structure. Notwithstanding that, investigate regions further incorporate natural databases, natural information mining, microarray informatics, sub-atomic phylogenetics, (investigation of a living beings at the sub-atomic level so as to accumulate data on phylogenetic connections of living beings) and agro informatics (agrarian informatics that manage plant look into) (Rana, 2012, pp. 13-18) Sorts of Data in Bioinformatics. Kraulis (2001) underlines on the expanding nature and accessibility of organic information; a marvel has required formation of databases whose sole intention is to gather information, arrange it in a structure that is significant and guarantees simple translation (standard. 1). Databases have been arranged into various structures to keep up request inside the logical procedure, improve openness to data and decrease redundancies. Besides, so as to facilitate the entrance to information, it is imperative to initially have the required data and look for it from the suitable database (Kavitha, 2012). Databases are ordered by the information that they oblige. The sorts of information incorporate one, biomolecule successions, proteins and nucleic acids, for instance, EMBL, DDJB, Genebank, PIR and Swiss-Prot. Two, bio-atomic structures with models, for example, PDB. Thirdly, we have lists of sources or logical literary works and their models incorporate Scopus and PubMed, these are web indexes and some are free while others expect membership to get to content. Notwithstanding that, we have quality articulation profiles, hereditary clutters and entire genome arrangements (Kavitha, 2012). The information or data has sources that are classified into essential databases, optional databases, composite databases and coordinated databases. Essential databases have atomic information introduced in its underlying structure. Instances of essential databases are GenBank, for groupings in nucleic acids, Protein Data Bank (PDB) for atomic structures, PIR (Protein Information Resource) and SWISS-PROT for protein arrangements. They contain mixes of information, for example, quality groupings from mRNA or genomic DNA, genome arrangements, chromosome successions, commented on sections and halfway or complete passages (Welcome Genome Campus, 2017). Auxiliary databases have data gotten from essential information examination and it is progressively helpful and applicable. Moreover, the data is organized to meet explicit enunciated prerequisites. Instances of optional databases incorporate UniGene and Eukaryotic Promoter Databases, which are auxiliary databases that are grouping based. The developmental and auxiliary connections between the known structures of proteins is depicted by SCOP (Structural Classification of Proteins).The various leveled characterization of structures in proteins is remembered for CATH (Class, Architecture, Topology, Homology) (Welcome Genome Campus, 2017). Composite databases are collections of optional information and they are simpler to use since they permit the client to get to all data that is pertinent from one source as opposed to associating with different assets. The NCBI database (National Center for Biotechnology Information) is one best composite databases. Notwithstanding that, it incorporates numerous essential and auxiliary databases, for example, PubMed, Genbank, and OMIM. NCBI is a free online database for getting to quality groupings of phyla and species. The database incorporates quality alleles and changes, quality arrangements, protein successions and genome pathways (Lesk, 2008). At long last, incorporated databases have information from various living beings that are connected. They are significant for contemplates including genomic connections in living beings, they additionally show relations in development inside life forms. These kinds of examinations are significant in phylogenetics since qualities that take into consideration articulation of characteristics of financial worth can be recognized in plants. For instance, Arabidopsis thaliana incorporated databases give genome and transcriptome grouping information connecting a Brassica types of monetary worth and a life form that goes about as a model (Lesk, 2008). Besides, there are other striking kinds of databases, for example, SGN (Sol Genomics Networks) for living beings, for example, potato, tomato, eggplant and the pletunia. Vegetable Base for Glycine max and Lotus japonicas. Bean qualities for Vigna species and Phaseoulus. Gramene databases for rice, maize, grain, wheat, oats and foxtail. Plant Transcript Assemblies Databases for a few plant animal categories. Aphid Base databases for a few aphid animal types and SYSTOMONAS databases for biotechnology and the disease of Pseudomonads .Human Aging Genomic Resources (HAGR) for the hereditary qualities and science of maturing in people. FLYMINE databases for Anopheles and Drosophila genomics (Seung et al., 2006). A few databases can be converged based on a living being's ordered character. The merger of databases prompts arrangement of incorporated databases. By and by, chip away at the investigation of the genome and transcriptome of numerous species has begun. Subsequently, the work has grown more databases that are organ explicit. They incorporate Chlamydomonas Center green growth for green alga, Medicago.org for Medicago truncatula, Soybase for soybean, Oryzabase for Oryza species (rice), FLYBASE for Drosophila and OMIM for hereditary disarranges. They gather information got utilizing different methods utilized in contemplating plant frameworks which incorporate linkage maps, microarray information, transcriptome and genome sequencing (Seung et al., 2006). Huge numbers of these databases are gotten through sites that compose the information such that a client can undoubtedly get to it on the web. Notwithstanding that, same information can be downloaded from sites in a different organizations. The configurations incorporate grouping information, content connections and protein structure. These configurations can be found from given sources, for example, OMIM and PubMed that give content organizations, GenBank that gives succession information as far as DNA, and Uniprot as far as protein lastly, protein structure are given by CATH, SCOP and PDB((Lesk, 2008). Uses of bio-informatics Vaccine disclosure The accessibility of genomic information, registering assets, innovation, immunogenetics, and the better comprehension of the safe procedure has prompted antibody investigate (Shanju Shangeetha, 2013). The study of opposite vaccinology and judicious structure of antibodies are the new markers of immunization improvement in future, the techniques have been utilized to consider peptide immunizations. The protein antigen in a viral genome that delivers a resistant reaction is examined and afterward incorporated to a peptide antibody; this is utilized being developed of immunizations against different infections, for example, coronavirus and flu (Smith, 2003). Gregory (2010) states that the ongoing headway in techno

Demand Generation Techniques How to Generate Sales for a New Business, Brand or Product

Demand Generation Techniques How to Generate Sales for a New Business, Brand or Product One of the first considerations when setting up a new business, creating a new product, or introducing a new brand, is the existing â€" or even potential â€" need in the market. Is there a need for that new product? Will the business be able to meet that need? If the answer is yes, then entrepreneurs have a glimmer of hope of making sales.In order to be able to capitalize on that need, it’s just a matter of ensuring that the needs are fully identified, and that you are able to deliver when it comes to satisfying the need.But what if there is very low demand for that product? Worse, what if there is no demand for it at all? Does that mean you should withdraw your intentions of setting up your new business or brand? Should you forget about introducing that new product or service, even if you truly believe in its potential? Should you give up, even before you’ve begun?That is certainly an option. But there is another one which is going to require a lot from you, but when done right, it could mean the success of your new venture.So how will you generate sales of your new product or service, build your brand, and make your business grow and succeed? © Shutterstock.com | macknimalStart by working on the demand. There is no demand? Then work on generating it. For that, there are several demand generation techniques that you can use.WHAT IS DEMAND GENERATION?Marketing plays a vital role in how a business establishes a relationship with its target customers and how it retains and grows revenue from and through that relationship. Depending on factors surrounding the market and the business, marketing strategies are designed and programmed, consisting of activities that are all aimed at generating sales and boosting the company’s profitability.Among these many activities is demand generation or “demand gen”, the marketing strategy that aims at driving the awareness and interest of consumers in the target market in the products and services offered by a company, for the purpose of generating revenue and increasing the overall results of operations.Before we go any further, there is a need to clarify several issues that cause con fusion.“Demand generation” is different from “demand creation”Demand creation is, as the phrase implies, all about creating demand for a product, service or brand that does not exist. Demand generation, on the other hand, is for products, services or brands that, although new, already exist. In other words, the business is already up and running, operations are underway, and the products and services are already in existence or in the market. The only problem is that the market is unaware of that fact.Demand creation strategies, on the other hand, are employed under any of the following conditions:If the business is planning on launching a new product, service, or brand;If the business is entering a new market or a new niche, and it wants to know if there is demand for its products or services in that market or niche; andIf the market is completely unaware of the company’s brand, and it is unsure of whether there is demand in the market or not.Essentially, the company will try to make the customers think and believe that they need the product or service, even when they’ve never had a need for it before. Demand generation will be used after the demand has been successfully created.Between the two, demand creation is decidedly the strategy that requires more from the company: more time, more costs, more resources, and certainly more patience.“Demand generation” is different from “lead generation”These two are often used interchangeably since many marketing people often perform them simultaneously.Demand gen will drive awareness and interest of the market, as well as their trust and authority in the products and services that a company or brand has to offer. Meanwhile, lead gen focuses more on what comes next after demand has been generated, and it is time to “close the deal”, so to speak. In other words, through lead gen, the demand will be reaped or “harvested” by reaching out to the customers who need â€" and therefore, demand â€" t he product or service, and convert them into buying customers. This will mark the beginning of the sales cycle.The difference between the two may also be seen in how they treat leads. In lead gen, a lead is a lead, regardless of whether the lead has potential for conversion or not. Demand gen takes a more comprehensive tack, subjecting the prospects or leads to a scoring or qualification process, nurturing and turning them into qualified opportunities. Lead gen focuses mainly on using content and other tools or efforts to collect information such as names and contact details of prospects. To put it simply, unlike lead gen, demand gen is more concerned with finding the right customers so that it can increase the company’s conversion rates and, consequently, sales and profit.Out of all the other techniques for acquisition of customers or drawing attention to one’s brand, demand generation is the approach or method with a long-term outlook. Its concern is turning prospects into cus tomers and building a long-term relationship with them. It wants to build a loyal customer base, not just one-time purchasers.DEMAND GENERATION PROGRAMIn order to ensure the success of a company’s marketing program, a holistic approach must be taken when it comes to its demand gen strategies. A marketing team may be designated as the key players or point personnel of the company’s demand generation program; however, its implementation will span the whole marketing department, and other units that are indirectly involved in the company’s marketing activities. Involvement of the sales team is also inevitable, considering how demand gen is used to bridge gaps between marketing and sales, to reach the customer or target market.The Demand Gen program focuses on the identification of receptive audiences, or prospective customers that are likely to be open or responsive to the messages crafted and delivered by the brand. This is often done through various techniques such as inbound m arketing, content marketing, email campaigns, tradeshows and events, and direct response campaigns, to name a few.The prospects, once identified, are then passed onto the next stage (Lead Nurturing) to qualify whether they are genuine leads or not. The qualified prospects or leads are then moved on to the hands of the Sales team.A successful demand gen program must have these three components:The goal of your demand gen program. You have to be clear on what you want to achieve or accomplish throughout the process of implementing the tactics and techniques.The players or actors. Who are directly and indirectly involved in the activities, and what are their roles and responsibilities?The methods or activities. These include all the activities and efforts performed, and the techniques and tactics employed, all geared towards identifying and engaging customers.DEMAND GENERATION TECHNIQUESAt first, it may seem like a daunting task. Fortunately, there are several tried-and-tested demand g en techniques that marketing teams can employ in order to generate sales for their products and services and boost their brand.When talking about demand generation techniques, you can probably name a lot of inbound marketing techniques. You wouldn’t be wrong, since inbound marketing â€" or the creation and use of quality content to promote a product, brand or company â€" is one of the several types of demand generation activities. But we will be more specific in identifying techniques to generate demand and boost sales and revenues.1. Have a positive introductionWhat is the best way to let someone know who you are? You should go up to that person and introduce yourself directly. This approach â€" straightforward and with impact â€" should also be the approach you should take to introduce your new brand, product or service.Set up a website, and use it properlyThe internet has leveled the playing field for businesses, allowing even small and new businesses to have a fighting chance against bigger and more established competitor companies. A large majority of consumers now turn to the internet, which influences their preferences and even their buying decisions.Invest in creating a website for your brand or, if you are introducing a new product, use your website as a launch pad. It goes without saying that the website must be properly maintained, regularly updated and kept current. If it is a blog, update it consistently and regularly, and update it with relevant and useful content.Offer free valueConsumers definitely wouldn’t say no to freebies, which is why this is seen as an effective technique in piquing their interest. Companies launching a new product may opt to give free product samples to give customers a taste of what to expect. For service companies, it could be a free offer of a new service. It may also be in the form of a free tool or a free resource that the target audiences would want to use.When using this technique, be sure to offer your best s tuff, and the items should have real value. You want to make a very good first impression, so you should offer the best that you have. When done properly, giveaways will lead the audience to look at you and your brand positively, turning them into qualified prospects that will eventually become loyal customers that will keep coming back to patronize your brand.Speaking of a free tool or resource, a good example would be how Sprout Social, the developer of software and other similar solutions, created Landscape, an image resizing tool for social media professionals, content creators and business people. This has increased visits to the site, as well as the trials by Sprout Social, resulting in more customers for the company.Offer great dealsThis may no longer be new to you: a brand tries to entice customers to try a new product for the first time by offering a discount on their first order. The discount must be substantial or significant enough to make the prospect decide to buy it o r not. He will buy the product to give it a try, and if he likes it, he can repurchase at the regular price. You have just successfully conducted a demand gen activity, one that boasts a successful conversion.2. Content marketing techniquesAnyone can make web content, but there is web content that can generate leads, while there is web content that can generate demand. Your goal is to apply content marketing strategies that are specifically directed at generating demand.Create high quality contentThis is the first rule and the most important technique in content marketing. A company may have all the promotional tools at his disposal, but if the content is of poor quality, it won’t be able to get even a passing glance from customers.In order to create high quality content, there are several factors to be considered, but the most important is the target: the prospect or target customer. Who is he? What are his content preferences? What influences his buying decisions? Keep these in mind while creating the content or the marketing message you want to convey to the target audience.Go multimedia and multichannelThese days, creating high-quality content is no longer enough. Thanks to the emergence of various content creation tools, anyone can now create content that is of high quality. One tactic adopted by several leading marketing teams is to create a wide variety of content and promote it in as many channels as they can.The biggest challenge here is that it may prove to be costly and time-consuming, especially for new companies. Another option, and one that is highly recommended by marketers such as Timothy Peters of IntelliResponse, is to invest in the creation of one content strategy, ensuring that it is strong and of high quality, and “repurposing” it in different mediums, to be promoted in different channels.Peters calls this technique “atomization”. For example, a business’ decided its content strategy to be the conduct and completion of an indus try research which, when conveyed to the target audience, will raise their awareness about the company’s brand and offerings.First, the content will be created on white paper, in narrative form, released in the form of newsletters, and even eBooks. Next, its creative team will come up with an infographic based on the content narrative, which makes it ideal for promotion through blogs and websites. Images will also be created purposely for sharing on social media as well as other places online. The company also plans to make use of YouTube and other video streaming utilities, so videos are also created.Use video content marketingFor the longest time, the “default setting” when it came to creating web content involved the use of documents and images, with increasing emphasis on graphics and visual design. But not everyone has the patience (and often, ability) to read and analyze. Therefore, your goal is to find a way to deliver the marketing message, and have them understand it within seconds, or even a split-second.You may take the straightforward approach: it can be a video demonstrating how to use the new product you are introducing, or what its benefits are. It can also be an introduction to the brand, giving the viewers a closer look at that brand’s offerings.Consider presenting case studies, but in video format. Broach the subject of presenting a case study to someone, and you are likely to be met with a flat look or a non-committal reaction. After all, case studies, especially pages and pages of it, are hardly thrilling reading material.But if you use video format in presenting the case study, you will increase the chances of your case study being watched, and your message being received.Any hard data that you will present to back up the marketing case study for your product or service is easier to present in video format, and definitely easier to share with the target recipients. Timothy Peters suggested the video case study to be created with †œgreat storytelling, pleasing visuals”, and factual and actual results, in order for it to be effective and successful.Content syndicationYou have high quality content that is, without a doubt, high-performing. But how long can that high performance be sustained, ensuring that it is able to attract new prospects even after a considerable time has passed since it was first used?That is where content syndication comes in. This involves working with third-party media partners that have established good reputations as prospects or lead providers. In this relationship â€" and it is a relationship, so you have to make sure you choose your partners well â€" you are basically giving someone else the right to use and promote your content, which is tantamount to giving your content away.All is not lost, however, since the rights over the content will still remain with you, and the promotion by the third party will result into conversions that will be to your benefit.The following are exampl es of content syndication tactics that you can try:Creating guest posts for other sites, and sharing others’ guest posts in your own site. Many industries have such publication sites where you can reach out to increase your brand exposure.Cross-posting blog posts with established publisher sites such as Quora, LinkedIn, and Huffington Post.Joining paid syndication networks that will host your content about your new product or brand, and promote them within their network. Examples are NetLine, Integrate and DemandWorks.3. Take advantage of social media marketing tools and techniquesThere are several social media platforms that have proven to be excellent tools in individuals’ and businesses’ marketing efforts for their brands. As such, they are seen as indispensable aids in the implementation of demand gen programs. Therefore, you should utilize social media in zeroing in on your target audiences.When using social media for business, consider using paid social advertising, sinc e it offers more features that will allow businesses and entrepreneurs to reach more audiences. Free social advertising can only get you so much and bring you so far, and your demand gen efforts may not bear the results you want.Use audience segmentation on FacebookIf you already have a list of your best customers, or those that provide the highest value, you can use your (paid) Facebook account to identify and reach similar customers. How do you do that?From your audience list, you will create a separate list, or a segment, consisting of your best customers. Using Facebook’s Audience Manager Feature, you can use that custom segment list to generate a “lookalike audience”. The great thing about this is that you do not have to manually set the parameters, since Facebook will do it for you, using its data points and based on the social profiles of the customers in your custom segment list.Use LinkedIn AdsLinkedIn has made it possible for businesses to target and reach the right audiences, and that is through its LinkedIn Ads feature.It will start with the content you post or upload on LinkedIn Ads. The click-through results will be analyzed, and the findings will be used to identify the audiences that should be targeted, since they demonstrate higher potential for conversion.Conduct webinars and other online eventsStrictly speaking, a webinar â€" or a web-based seminar â€" may not be strictly classified under “social media”, but we will include them here since they are essentially online gatherings.Using a video conferencing software, you may introduce your new offering or brand through a presentation or a lecture transmitted over the Web. Or you can come up with a workshop or seminar on a resource that will reference your brand, and conduct it online, in real-time, allowing interaction with the audiences. If you are introducing a new product, the webinar may focus on educating the market on the problems that will be solved by the new product. This is a wonderful opportunity to create a need for the product â€" a need that the customer is unaware of.The interactive aspect of this strategy is what makes it a great opportunity for demand generation. You can answer the questions of the audience and go in depth greater than you can possibly do in an infographic or a press release about your new offering.4. Strengthen your email marketingIf you are bombarding those on your email list daily with random emails, just to remind them of your company or brand’s existence, that is not demand gen. It is actually more of a lead gen, because your focus is reaching as many prospects as you can, instead of reaching out to the right prospects.How do you strengthen your email marketing?Assess the performance of your email campaign. This may be done through split testing or A/B testing the emails, from the subject line to the content and the call to action. For example, compare two emails by simultaneously sending them to several target customers, and the one that is able to turn them into qualified prospects will be the better performer.Provide relevant email content. The content you include in the email must be relevant to the readers, so as to appeal to them and engage them. The content should be something they would be interested in and would actually want to read. Give them something to look forward to, so they will anticipate receiving emails from you.Maintain an updated and clean database. Take a look at your list and clean it regularly, removing unresponsive targets, if any. Previous email campaigns may also reveal some inactive or inexistent email accounts. Those have to be removed as well, since they will only clutter your database.5. Establish connections with the right partnersSome of the demand gen partners that you should focus your efforts on striking solid and productive partnerships are:Industry authorities or experts. In short, the “superstars” in the industry or niche that your company belongs to. If y ou are going to conduct a webinar, for example, the one to headline it should be someone with credibility and influence. No one will be interested to check out or join a webinar with unknown speakers.Key influencers. Essentially, they are the movers and shakers in the industry. For example, a company with a demand gen process focused on a new clothing line for women will try to partner with top fashion bloggers, who are deemed to be influencers in this specific area. Build and nurture a good relationship with them, and soon they will create positive content about your brand, and aid in your demand gen efforts.Partner marketers. This is a quid pro quo relationship; I scratch your back, you scratch mine. Basically, you will co-create content with another company or brand. That content will be delivered to that company’s audience as well as yours, so both audiences will be aware of the other company or brand. With these, you just effectively increased your reach, and widened your poo l of prospects.There are no fixed guidelines on how a company’s demand gen program should look like, because it will depend on several factors, such as the nature of the business, the product, the market and the target audiences, and other internal and external factors. Implementing a demand gen program takes a lot of work, and it is not something that can be accomplished overnight. It is a process, often a long and tedious one, but it is one of those things that must be done, if a business hopes to see its revenues and sales go up.

Persuasive Communication Direct Or Indirect Approach To A Message - 2200 Words

Persuasive Communication: Direct Or Indirect Approach To A Message (Term Paper Sample) Content: Persuasive Communication Name Institution Date 1 What variables would you consider to determine if you should use direct or indirect approach to a persuasive message? When delivering a message, you have to decide either to get to the main point direct at the beginning of your message or delay it. Whether the message is good news or bad news helps in deciding which approach to take. Also, if you are persuading a small group, an indirect approach is better and vice versa. 2 What contents would you consider incorporating to persuade potential customers to purchase solar panels for their home? Ethical appeals such as quoting experts in your content. Many shoppers nowadays research before buying. Quoting experts in the solar industry will prove the credibility of your solar panels. 3 What the ‘process’ of persuasion entails According to Harvard business review, (issue 1998) persuasion involves ‘establishing credibility, framing to find common ground, providing vivid evidence and connecting emotionally.’ These are the main objectives of persuading. 4 Which other characteristics of writing can build or undermine credibility? Inaccurate statements destroy your credibility because they show readers that you are careless. Use of filler words which waste the readers time should always be avoided. clear, consistent and complete writing is important as this shows the readers that you are serious about your work. 5 Why is it important to ensure that research is done well when using logical appeals? The logical appeal is based on evidence and reasoning. When you use logic to persuade and your audience buys your idea it means you used logical appeal effectively. Reasoning that lacks evidence will end up in a dead end. To gather enough evidence, you need thorough research. 6 Provide an example of a recommendation that you have accepted or been persuaded to accept that was based on a logical and/or emotional appeal. Why was the appeal effective? What led you to accept the recommendation? My weight had increased and my parent became worried. They recommended that I should stop eating junk food and do regular exercises. I accepted their recommendation because they showed me how excessive weight results in lifestyle diseases such as obesity. They also showed me the importance of being healthy. The recommendation was helpful to me as I figured out that I needed to reduce my weight. 7 How can goodwill help you build a persuasive customer claim? Goodwill messages are selfless and sincere messages which comes as a pleasant surprise to the customer. Goodwill messages ask for specific favours and action. By acknowledging the importance of the customer claim acts as a good step towards writing a persuasive customer claim. 8 Give an example of how you might use internal and external benefits to help persuade teams to perform better. Some individuals in an organization are not working up to their expectations they are not completing their task on time. First, you can meet them in their workplace and speak to them directly. This gets the point right and direct as its clear and concise. Inviting each involved employee for a private conversation with open-ended questions who in turn will share with other employees will help improve their performance by realising their senior’s cares. 9 What makes analysing the audience even more important when planning bad news messages than when planning routine messages? Routine messages quite often require a direct approach such as informing employees of a meeting you go straight to the point. When communicating bad-news you need to first prepare your audience this mostly requires indirect approach. For example, you need to convince a junior staff to accept a task of management magnitude. 10 Provide an example when a buffer may be unnecessary and even inappropriate. Many people apply for new jobs and it's always obvious that few will be picked. For this case organizations should inform the applicants that only the shortlisted candidates will be contacted hence eliminating the need for a buffer. When writing bad-news messages, which evaluation issues should you consider beyond those you might consider when writing routine messages? Negative news is not easy to deliver; therefore, one needs to have a clear goal in mind, a clear and neutral opening and clearly understand the reader. You should also maintain respect and privacy Part 2 1 Cross-cultural communication requires you to use clear language. What are some of the other challenges of communicating across cultures? Culture’s have their own set of rules which are taken for granted. Each culture has its own behaviour. For example, looking the other in the eye may be regarded good in some cultures. Non-verbal communication is important in cross-culture communication. Some culture also gets emotional while debating some issues which can affect a person from another culture. 2 What are some key elements of text messages that you should avoid in professional emails? When writing a professional email, you should avoid extra words which might undermine your message. Avoid filler phrases. They should also be as formal as possible to avoid informalities. Avoid using text abbreviations in your email as they have no place in professional emails. 3 Illustrate the causes of cognitive and affective conflicts. Conflicts always linger differently in people’s mind. Some embrace conflict positively while others see it as a deterrent that should be avoided. Cognitive conflict arises as a result of a task or issues that need to be solved. People engage each other in debates to get the best solution. In affective conflict, differences bec...

Analysis Of The Book The Boy Of The Striped Pyjamas

The boy in the Striped Pyjamas I have read many books in my lifetime. One of the main books that I have enjoyed is The boy in the Striped Pyjamas. The book is about the friendship of two 8 years old kids sharing their birthdate in 1940s Nazi Germany, Shmuel and Bruno, a jewish and a german. In this paper I will talk about what this Holocaust novel about, and the symbolism that are latent in this documented horror, viewed throught the innocence of a chid eyes. In the book Bruno is upset when he find out that his family is moving from the fancy life in Berlin to a new countryside place called Auschwitz. This place is a concentration camp in the II World war, a structure of German Nazi and extermination camp managed for the 3rd Reigh in Polish spaces, becoming a extensive location of the tyrants solution to the Israelite question. Bruno is sad about the new house and complaint to Elsa, his sister Gretel and the maid, Maria. He notices that in this place in the middle of nowhere everybody is unhappy or nobody giggle. In his new bedroom from the window he sees far away a strange fence farm with a lot of kids and adults wearing striped pyjamas appear to live and the kid is not certain who are they. He has no friends to play with and gets tired with exception of going in an adventure. Along the strange barbed-wire fence he’ll meet Shmuel, the kid of Boyne’s story . In his mansion he is encircled by his dad’s troopers inclu ding a despicable one called Lieutenant Kotler and theShow MoreRelatedBoy in Striped Pajamas1470 Words   |  6 PagesThe Boy In Striped Pajamas: A Movie Analysis The film is an emotional experience highlighting the tragedy of innocence, using the point of view of an eight-year-old German boy to expose the raw psychological devastation of the era. Its an unnerving film with a knockout punch for an ending, but it feels more acceptable as an educational piece than a profoundly rewarding work of drama. This movie is based on a book that goes by the same name, The Boy in the Striped Pajamas, written by John BoyneRead MoreBoy in the Striped Pyjamas Essay771 Words   |  4 PagesJohn Boyne has created a sophisticated and meaningful novel in The Boy in the Striped Pyjamas through his thematic analysis of power which explores society’s perception of authority; his symbolic representation of the fence which starkly exposes Bruno’s ignorance of cultural divisions; and ï ¬ nally, his characterisation of Mother revealing the fraught atmosphere during the Holocaust. 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Plan Layout †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 4. Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreCreating A Collaborative Process Among Students3453 Words   |  14 Pagesindividuals. †¢ Select right procedures to interact with students individually. Their view to the class and whole process must be taken care of. Right methods to be developed for each and every student. Interest of students on different categories like book, games, and toys must be recorded. Their approach with different elements must be taken care of. Reading and writing quality in the initial stages and changes in the quality must be noted and analyzed (Cameron, 2009). A description of the scenario

Anorexia Nervosa Essay - 1527 Words

Anorexia Nervosa Anorexia Nervosa, AN, is an eating disorder that affects mostly females in their teenage years. The number of people that suffer from this disorder has increase in the recent decades making it a disorder that causes more deaths compare to any other psychological disorder. AN can have an effect on someone’s social life as well as physically and psychologically. It’s a disorder that can be treated with proper treatment, but identifying the symptoms is the first step. According to the present clinical literature, anorexia nervosa entails refusal to uphold health weight range as well as body image distortion. The most common symptoms of AN that can be identified include fear of gaining weight or/and becoming fat; refusing†¦show more content†¦All those constant ideas created by society and media gives a drive to individuals to diet constantly, use diet pills and to develop unhealthy eating patterns that could develop into an eating disorder .(Gay,2003 pg 86) Individual characteristics such as perfectionism, poor self-image are more at risk of developing AN. People that suffer from AN don’t see their body as perfect and feel ashamed or embarrass of their body which can lead them to isolation and fear of eating in public. They might focus and exaggerate on certain parts of their body that show imperfections to the point where they become obsess. Their self-esteem is very dependent in their weight. When weight loss is reached it gives the person a sense of achievement and pride giving boosting up their self-esteem, but when no weight is loss the feelings of guilt and failure lowers their self-esteem. . (DSM –IV-TR,2000). While AN normally starts to be noticeable in early adolescence, it could also be seen in adults and young children. AN is likely to affect people in industrial societies like the U.S., Canada, and Europe. More often, Caucasians in upper and middle socioeconomic groups have a higher tendency to be affected by AN than individuals of other ethnic and economic backgrounds. Roughly, 95% of those affected are female, most commonly teenage girls. It is estimate that about one in every one hundred teenage girls has this eating disorderShow MoreRelatedAnorexia Nervosa1947 Words   |  8 Pagespeople who do. If we were to look the world as a whole, we would realize that from every 100 teenage girls, 1 to 5 suffers from Anorexia(EDV). As defined by the National Eating Disorders Association, â€Å"Anorexia Nervosa is a serious, potentially life-threatening eating disorder characterized by self-starvation and excessive weight loss.† (NEDA). The term â€Å"Anorexia Nervosa† literally means â€Å"neurotic loss of appetite†, and could be more generally defined as the result of a prolonged self-starvationRead MoreEssay on Anorexia Nervosa 1763 Words   |  8 PagesDavis 1 Anorexia nervosa is defined as a refusal to maintain a minimally normal body weight, in addition to a disturbance in perception of body shape and weight( DSM-IV-TR, 2000). In this paper we will examine Carolyn Costin’s battle with anorexia nervosa from a biopsychosocial perspective and what reinforced her disorder. This will be followed by diagnostically using the DSM-IV-TR in Carolyn’s case and conceptually using the sociocultural dimension. The implications for both Carolyn,Read MoreUnderstanding Anorexia Nervosa1008 Words   |  5 PagesAnorexia nervosa has the highest mortality rate of any psychiatric disorder, with more than 10% of those that suffer from it will die. Anorexia nervosa is an eating disorder that is categorized by severe food restriction, excessive exercise and body dysmorphia, which leads those that suffer from it to believe that they are overweight. Anorexia nervosa is commonly misunderstood by the general public. Research has disproved many of the previous thoughts about anorexia nervosa. According to the scientificRead MoreAnorexia Nervosa Essay1392 Words   |  6 PagesAnorexia Nervosa I have chosen to study about Anorexia Nervosa because I would like to know more about this topic and why people do it to themselves. I wonder why young people in particular feel that they need to be so thin. In this assignment I would like to study mainly on why teenage girls feel so conscious about their bodies, what they feel about the way that women are portrayed in the media and the effects of Anorexia Nervosa. To be able to cover thisRead More Anorexia Nervosa Essay1568 Words   |  7 Pages Anorexia nervosa is a life threatening eating disorder defined by a refusal to maintain fifteen percent of a normal body weight through self-starvation (NAMI 1). Ninety-five percent of anorexics are women between the ages of twelve and eighteen, however, â€Å"†¦in the past twenty years, this disorder has become a growing threat to high school and college students†(Maloney and Kranz 60). Anorexia produces a multitude of symptoms, and if not treated, anorexia can lead to permanent physical damage or deathRead MoreAnorexia Nervosa Essay2312 Words   |  10 PagesAnorexia Nervosa is an eating disorder that is most prevalent in adolescent girls and young women. It is distinguished by the loss of at least 15% of the expected body weight (Long). The disease is characterized by the obsessive fear of gaining weight; through this fear, the person engages in dangerous dieting habits that prevent weight gain. According to statistics in 2011 anorexia is categorized as the third most common chronic disease among adolescents, in addition, eating disorders also haveRead MoreAnorexia Nervosa Essay1758 Words   |  8 Pagesare either overweight or just not good enough. With implying that it might result in some type of eating disorder, such as anorexia nervosa. This obsession of being thin has rapidly increased over the years and is still accelerating.(DSM) This type of disorder, mainly appearing in females has over five million cases and one million in males.(family dr) Most kids with anorexia are usually perfectionist, or the kids who do extremely well in school and focus on pleasing others. (guide) Most people denyingRead MoreThe Trauma Of Anorexia Nervosa953 Words   |  4 PagesThe trauma of anorexia Let’s start saying that in my family two of them had or still have anorexia: my cousin and my aunt. It has been a pain in the heart. For years, I was afraid of the magnitude of this mental disorder. Anyway, this disorder is something that intrigued me for a long time, so I am going to try to transmit the pain it can release this disorder to the family and mainly to the person who actually has it. The mental disorder, called: anorexia nervosa, is a disorder characterized byRead MoreBackground History of Anorexia Nervosa1452 Words   |  6 PagesHISTORICAL BACKGROUND OF ANOREXIA NERVOSA Anorexia nervosa’s (AN) first descriptions began during the twelfth and thirteenth century with the historical Saint Catherine of Siena (Deans, 2011). It is related to participating in religious functions and medieval practices of self-starvation (Deans, 2011). Furthermore, the death of popular singer, Karen Carpenter in 1983 created the societal awareness about the effect of anorexia nervosa and become widely known at the end of the twentieth century (RaderRead More Anorexia Nervosa Essay examples657 Words   |  3 Pages Anorexia Nervosa is characterized by a refusal to maintain a minimal normal body weight. A disturbance in perception of body shape and weight is an essential feature of anorexia nervosa. It appears to be far more present in industrialized societies, in which there is an abundance amount of food and in which being considered attractive is linked to being thin. The disorder is most common in countries like the United States, Canada, Europe, Australia and Japa n. More than 95% of cases of anorexia nervosa

The Cordillera Administrative Region Profile - 2268 Words

THE CORDILLERA ADMINISTRATIVE REGION * Dubbed as the â€Å" Watershed Cradle of North Luzon† - because it hosts 9 major rivers that provide continuous water for irrigation and energy for Northern Luzon (it will start here the various rivers, the Cagayan River and the Agno River / â€Å"La Montaà ±osa† * Is the Philippines’ only land locked region * It is consisted of the 6 provinces – Abra, Apayao, Benguet, Ifugao, Kalinga, and Mountain Province. * It encompasses most of the areas within the Cordillera Central mountain range of Luzon – which is the largest range in the country * The region is home of the numerous indigenous tribes which are collectively called the Igorot * It has a total population of 1, 728, 687 up to date * The†¦show more content†¦7878 (R.A. 7878) which was signed, by then, President Fidel V. Ramos on February 14, 1995 that the province of Kalinga – Apayao was converted into two separate and regular provinces, t his was ratified (approved) in a plebiscite (poll / survey) that was held on the 8th of May 1995 * However, it was required by the Constitution that the act, R.A. 6766 has to be ratified by the people in a plebiscite, which was originally scheduled on the 27th day of December 1995 but was reset to the 30th day January 1996 by the virtue (benefit) of the Commission on Elections – by then, it was only the Ifugao who voted favorably to make the region autonomous * Through the Republic Act No. 8438 (R.A. 8438) dated December 22, 1997, it was then created the Cordillera Autonomous Region – then on January 1998, a group of lawyers challenged the constitutionality of the act, a plebiscite was held again on the 9th day of March 1997 but then the act was invalidated, the region was created but reduced to a regular administrative region THE PROVINCES OF THE CORDILLERAShow MoreRelatedExpo Research1794 Words   |  8 Pagesmarketing tool, the people who were in charge of the booth were only giving the book to the people who look like or are foreigners. The one thing that I remembered the most was their tagline â€Å"Live your dreams in the Philippines.† †¢ CAR- Cordillera Administrative Region- Benguet The Benguet package relies on the psychographic segmentation of the market. The province is targeting the adventure seekers, and people not used to the lower class of living. During the expo, the main marketing tool usedRead MoreEarth Science5934 Words   |  24 Pagesvolcanos vent, creating the low-profile layers of lava that are characteristic of these volcanoes. The Hawaiian Islands are actually the tops of gigantic shield volcanoes rising from the ocean basin. * Shield volcanoes, the third type of volcano, are built almost entirely of fluid lava flows. Flow after flow pours out in all directions from a central summit vent, or group of vents, building a broad, gently sloping cone of flat, domical shape, with a profile much like that of a warriors shieldRead MoreSelf Medication Practices in a Rural Filipino Community21296 Words   |  86 Pageswas a descriptive cross- sectional question based study. The study was conducted in 3 rural, agricultural lands, municipality in three different provinces wherein 2 municipalities were accomplished around the Region 2 while the remaining one was conducted in Cordillera Administrative Region. The 300 respondents’ of the study was family in a rural community which was randomly selected. A questionnaire was approved by the research protocols and was given to the family and the medical-decision- giver

A Study of Cotton Trade and Trade in Africa Essays

A Study of Cotton Trade and Trade in Africa History of Cotton The word cotton is derived from the Arabic word ‘qutun’ or ‘kutun’ which is used to describe any textile that is very fine. Cotton is one of the oldest known fibers in the world, which has been found by archeologists during the course of excavating ancient civilizations. Traces of cotton fiber were found to exist over 5000 years ago, when archeologists were excavating a cite in Mohenjo Daro, which lies in the Indus Valley in West Pakistan. Alexander the great and his army brought cotton goods and material to Europe around 300BC. However, the price of these cotton goods was so expensive that only the rich could afford it. The southern states of America started growing†¦show more content†¦Water requirements for the cotton plant depend on the weather conditions, though a successful harvest requires at least 75 centimeters of rain or irrigation water on average. More about cotton Cotton is the shortest commercial textile fiber. The cotton plant that is grown commercially grows to a height of about 1.2 meters. The cotton plant is fairly drought tolerant, though it requires a regular and adequate moisture supply to produce profitable yields. Cotton is grown in over 90 countries over the world, out of this 90 countries, 75 of them are developing countries. Although cotton is grown in both hemispheres, a higher percentage of cotton is cultivated in the Northern hemisphere. The times for harvesting and planting cotton are reversed in both hemispheres i.e. when it is the time of planting cotton in the Northern hemisphere, it is time to harvest cotton in the Southern hemisphere. Cotton is mostly cultivated between 37 º N and 32  º S; however, its cultivation has been extended to 45  º N in China. US paper currency isnt paper at all; it is a blend of 75% cotton lint and 25% linen. Cotton in the United States and Government subsidies. The state of Texas has the highest production of cotton in the United States. Cotton has been the leading cash crop in the United States for very many years and is still currently the leading cash crop in the United States. Every year, the state ofShow MoreRelatedThe Importance Of The British Industrial Revolution1047 Words   |  5 Pagesoccurred from the mid 1700s to mid 1800s. The slave trade or rather the triangular trade was a major trade between Britain, Africa, and West Indies and the Americas. Britain had traded manufactured goods to Africa, who then traded slaves to the plantations and they then traded produce goods like sugar and cotton. This trade played a significant role in the British history and economy. According to Eric Williams book, Capitalism and Slavery, the slave trade a played a key role in the funding of Britain’sRead MoreThe Scarcity Of Land During Virginia Made Planters Or Male Members With Their Families1741 Words   |  7 Pagesslaves, until 1808 this demand was met by a supply of slaves shipped from Africa. After 1808 the Trans-Atlantic trade ceased (at least officially), and the only legal means of acquiring of slaves was the domestic trade. After the 1820s, the domestic slave trade was commonly accepted as a ‘big business’, and the rise of cotton cultivation (King Cotton phenomenon) together with the federal ban on the slave import from Africa drove profits ever higher. As Gudmestad pointed out, by now the migrationRead MoreThe Obligations Of An Eighteenth Century Merchant923 Words   |  4 Pagesconstructed the initial trade networks that capitalism relied upon. In taking a broad based Atlantic perspective to capitalism Haggerty demonstrated that in order to understand the phenomenon historians will have to take an ever larger view of capitalist endeavors, they will have to step beyond Atlantic perspectives into a global or even transnational look at the subject. This is exactly what Sven Beckert attempts in Empire of Cotton: A global History. Beckert take on the study of capitalism by closelyRead MoreEssay on Was the British Empire a force for good or for evil?1438 Words   |  6 Pagessurvived throughout the nineteenth century and the first half of the twentieth century. In fact, the British withdrew from its last colony, Hong Kong, in 1997; indeed the empire lasted for a long time. It developed from India and spun to regions of Africa and Australia. The influence and the power of the empire spun around the world shaping it in different ways. This influence is still evident in many places that fell under its control (Ferguson, 2004). To many people the world is the way it is dueRead MoreThe Economic And Social Structure Of Africa1661 Words   |  7 PagesIn the past, research of Africa was not prioritized because it was believed that Africa had not influenced society and that it was not worth studying. Recently, however, more and more people are realizing the value of studying Africa. Studying different aspects of Africa help us understand Africans, ourselves, and the world as a whole. One field of study that should recognize what there is to learn from Africa is economics. Studying Africa gives us a better understanding of how economics influencesRead MoreThe Silk Road Essay1623 Words   |  7 Pagesand evolving network of overland trade routes that linked China, India, and western Eurasia for centuries. The trade route was key to the diffusion and transportation of technology, goods, religions, and language throughout Asia, the Mediterranean, Africa and southern Europe. As the strongest link between major population centers in the largest landmass on earth, the Silk Road was one of the most important of all long-distance trade routes in human history. Study of the Silk Road has made it obviousRead MoreThe African Of African Diaspora1733 Words   |  7 PagesThe story of the world is indeed, considered the study of African Diaspora. The term diaspora is commonly known to mean a settling of scattered colonies of people from their home country to another place. The study of African Diaspora represents a growth industry. Slavery has been a common theme throughout history. To conquer the oppression and adversity usually set into place for those whom are forced to leave their homeland, resiliency is essential. Humanity has molded and shaped the progress ofRead MoreColonization Of The Colonial System1473 Words   |  6 Pagescountry, occupying it with settlers, and exploiting it economically. Between 1870 and 1900, Africa faced European imperialist aggression, diplomatic pressure, military invasion and eventual conquest and colonization and at the same time African societies put up various forms of resistance against the attempt to col onize their countries and impose foreign domination. However, by the early twentieth century, all Africa except Liberia and Ethiopia was seized and occupied by the European imperial powers ofRead MoreA Study Of African History1384 Words   |  6 Pagesof West Africa, but little do they know African Americans were trading themselves way before then. Portuguese explorer Prince Henry, known as the navigator, was the first European to methodically explore Africa and the oceanic to the Indies.[1] Many Europeans thought that Africa s history was not important. They argued that Africans were inferior to Europeans and they used this to help justify slavery. However, the reality was very different. A study of African history shows that Africa was by noRead MoreOpression of Caribbean Peole817 Words   |  4 Pagesafter Columbuss journeys in 1492, 1496 and 1498. The desire for expansion and trade led to the settlement of the colonies. The indigenous peoples, mostly serene Tainos and hostile Caribs, proved to be unsuitable for slave labor in the newly formed plantations, and they were quickly and brutally defeated. The slave trade which had already begun on the West Coast of Africa provided the labor needed for the sugar, coffee, cotton and cocoa plantations in the Caribbean to thrive; and the period from 1496